Demo overview videos speak volumes, but what about the data exchange?

Nothing sells like a demo video but users are increasingly timid to provide even the simplest of data about themselves for something perceived as small as a video to watch. So how do businesses get information on their prospects or users just browsing, so they can re-engage and hopefully complete a sale?

The Experimentation team at Salesforce tried a number of different gating strategies to collect data while reducing friction and bounce rate on demo overview offers in particular.