Part of learning is seeing in action

With so much offered, the Salesforce Marketing Cloud (formerly ExactTarget) needed a way to show off it's functionality though the lens of a few data-chosen sectors. We created personas and entire marketing journeys around potential scenarios like purchase, unsubscribe, and even error states.

Seeing the product in action helped users view the need for implementation into their own practices, which in turn helped their users gain important information and follow-up communications.