Optimization
Salesforce
What happens when your demos are long and covers multiple topics? By introducing chaptering by topic we increased duration of video viewed by over 64%
Clearly labeling topics covered within the video and introducing clickable hotspots overlaying an established demo video allowed users to dive deep into relevant topics
User research was conducted on topics like extended pauses to allow for users to interact with hotspots, how lightboxes appear, and what offers to feature
Chaptered video helps users watch all or just the portions of video most relevant to themselves.
Custom video player GUI, stand-out hotspots that provide additional context to the video. Animated to show interactivity and extended pauses to allow users to intake choices and react as desired.
Multiple ungated assets easily accessible from directly within video. An offer recap list of links was displayed at the end along with options to restart or subscribe.
User Research (multiple rounds) helped us narrow down what offers to feature — we experimented with additional videos, downloadable PDFs, links to the learning platform all within an already existing demo video. No need for specific re-edits or re-shoots.
Optimization
Salesforce
What happens when your demos are long and covers multiple topics? By introducing chaptering by topic we increased duration of video viewed by over 64%
Clearly labeling topics covered within the video and introducing clickable hotspots overlaying an established demo video allowed users to dive deep into relevant topics
User research was conducted on topics like extended pauses to allow for users to interact with hotspots, how lightboxes appear, and what offers to feature
Optimization
Salesforce
What happens when your demos are long and covers multiple topics? By introducing chaptering by topic we increased duration of video viewed by over 64%
Clearly labeling topics covered within the video and introducing clickable hotspots overlaying an established demo video allowed users to dive deep into relevant topics
User research was conducted on topics like extended pauses to allow for users to interact with hotspots, how lightboxes appear, and what offers to feature
#video-enhancements #testing #user-research #new-offer #ux-strategy
